Connective + Own the HOU Initiative: Pathway to Homeownership Video Library

MarketingCommunications
Written By Brittany Hyman

Challenge

First-time homebuyers, particularly homebuyers of color, often face fragmented information, low institutional trust, and unclear navigation pathways across the homeownership ecosystem.

Strategic Response

Supported the design of a multimedia engagement and education platform to reduce information barriers, align service providers, and create an accessible pathway to homeownership.

What We Did

  • Designed engagement strategy to capture resident insight and needs

  • Developed content and video strategy for a homeownership resource library

  • Drafted production RFP scope and supported vendor selection

  • Provided script, interview, and post-production guidance

Impact

  • Launched a 16-video educational resource library

  • Enabled a broader digital and in-person homebuyer education strategy

  • Supported ecosystem alignment across realtor, housing counseling, title, and financial assistance providers

Signals of Credibility

  • 20 RFP respondents, 95% local

  • 4 in-person stakeholder engagement workshops 

  • Scalable content platform created

Services

  • Community engagement

  • Marketing

  • Communications

Brittany Hyman

Brittany Hyman is the Communications Director of the Office of Jason T. Hyman. Her role is expressing office values, both internally and externally, using strategic communications to influence policy and making the complex simple. She supports the team through media training, personal branding and marketing.

https://www.notjustanagent.com/brittany-hyman
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