Gold Coast Holdings: Infill Development Market Entry Strategy

Market FeasibilityTechnical Assistance + Proforma Modeling
Written By Brittany Hyman

Challenge

An emerging infill development firm sought to enter the Houston market but lacked localized feasibility insight, institutional positioning, and development strategy to pursue people-centered residential projects at scale.

Strategic Response

Served as a development strategy partner combining market analysis, development feasibility, and brand positioning to support market entry, partnership formation, and early-stage deal structuring.

What We Did

  • Led market and site feasibility analysis for a 4+ acre infill opportunity

  • Developed a people-centered development strategy for an 80+ home community

  • Supported pro forma modeling and development positioning

  • Designed branding and pitch collateral to support capital and partner engagement

Impact

  • Defined a property acquisition and project positioning strategy

  • Supported partnership development with the local office of LISC

  • Strengthened internal development capacity and market credibility

Signals of Credibility

  • Financial and market viability validated

  • Institutional development partnership established

  • Community-centered development model formalized

Services

  • Market Feasibility

  • Technical Assistance + Proforma Modeling

  • Market Research + Communications

Brittany Hyman

Brittany Hyman is the Communications Director of the Office of Jason T. Hyman. Her role is expressing office values, both internally and externally, using strategic communications to influence policy and making the complex simple. She supports the team through media training, personal branding and marketing.

https://www.notjustanagent.com/brittany-hyman
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